Root to Rise
About the ClientBlack Girl in Om is a wellness organization dedicated to creating breathing space for Black women and rewriting the narrative around well-being in Black communities. The organization focuses on meditation, mindfulness, and holistic wellness practices specifically designed for Black girls and women. As a recognized leader in the wellness space, Black Girl in Om offers meditation resources, community programming, and transformative experiences that honor the unique needs and experiences of their audience.
For Black Girl in Om's 4 Year Anniversary celebration, I developed a comprehensive visual identity system centered around the "Root to Rise" theme. Working as Junior Art Director, I created cohesive branding that honored the spiritual foundation of the organization while celebrating their growth milestone.
ServicesLogo Design Created a custom lotus symbol logo inspired by the Muladhara (Root chakra) system. The design balanced spiritual symbolism with contemporary aesthetics, establishing a visual anchor that could work across all campaign materials while reflecting the grounding and growth themes central to the anniversary celebration.
Print Design Developed a suite of print materials for the anniversary dinner and retreat, including programs, signage, and promotional materials.
Hand Lettering Crafted individual hand-lettered name cards for each retreat participant, ensuring every woman received a personalized keepsake.
Social Media Graphics Designed a series of social media assets to promote the 4 Year Anniversary campaign across digital platforms.
Illustration Created custom illustrations that supported the Root to Rise theme, incorporating botanical and chakra-inspired elements.
