Root to Rise

This branding project was completed while I was Junior Art Director at Black Girl in Om for their 4 Year Anniversary social campaign, dinner and retreat.

The theme Root to Rise, heavily played into the visual aesthetic of the brand. The color palette and lotus symbol logo are derived from Muladhara or the Root chakra from the chakra system. The name cards were hand lettered for a personal touch to give each of the women selected a feeling of uniqueness.

CLIENT: Black Girl in Om