
Houston Media Conference
About the client
Houston Media Conference is a premier regional summit that serves as the intersection of technology and education for media professionals and creatives. Now in its third year, this dynamic conference brings together filmmakers, content creators, media professionals, and industry leaders from the Southwest region and beyond. Held annually in Houston at the Norris Convention Center in CityCentre, the conference focuses on empowering creatives to share skills, forge valuable industry connections, and advance their careers through workshops, panels, and networking opportunities. The conference addresses the critical need for business acumen in the creative community, helping participants navigate the business side of filmmaking while fostering collaboration and professional growth.
HMC came to me with the intention of updating their brand and creating a cohesive brand identity for the conference that would put them on the map. In my process, I drew heavily from the landscape and culture of Houston, highlighting the rich diversity in our city and bringing in local touches that authentically represent the vibrant creative community that calls Houston home.
Services
Holistic Branding: Developed a cohesive visual identity system that captures the conference's intersection of technology and creativity, establishing a professional yet approachable brand presence that resonates with media professionals and creatives. This included logos, color palette, patterns, and visual system that work seamlessly across all applications.
Social Media Graphics: Created a suite of engaging social media assets designed to build awareness and drive registration, ensuring consistent brand messaging across digital platforms while maximizing shareability and audience engagement. This included presenter and panel announcements, digital posters across all platforms, and promotional graphics tailored for each social media channel.
Print Design: Designed essential print materials including conference programs, signage, name badges, tote bags, scarves, wall posters, and promotional materials that enhanced the attendee experience while maint











