Benjamin & Farris
About the clientBenjamin & Farris is a Houston-based sustainable landscaping company rooted in permaculture principles. They specialize in edible landscape design consultation, garden bed installation, and educational workshops. The company also sells natural garden products and seasonal vegetables, serving the Gulf region with regenerative practices grounded in community stewardship and ancestral wisdom.
ServicesHolistic Branding: Developed a cohesive brand identity honoring their roots in tradition and regenerative practices. Positioned them as stewards of land and community heritage with the mission of "cultivating regenerative landscapes that nourish families, communities, and the earth."
Website Design: Built a sophisticated Squarespace site with organic textures and natural imagery showcasing their "From Yard to Table" philosophy. Integrated full ecommerce functionality and CSA ordering system for seasonal produce subscriptions.
Social Media Strategy: Created content frameworks for regenerative gardening and community impact. Developed Instagram Reels strategy for gardening tips and transformations, plus Pinterest strategy targeting organic gardening enthusiasts with seasonal guides and design inspiration.
Product & Packaging Design: Designed packaging for their first retail product—a natural fungicide—reflecting their commitment to organic solutions while maintaining brand consistency with natural textures and educational messaging.
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